Some 3,000 of our member savings institutions are currently using the services of our Advertising Division. This particular department of our League is completely self-supporting. It prepares material on any type of advertising such as direct mail, radio, newspapers, house organs, and television. Its services range all the way from handling the special public relations problems of the individual association to syndicated materials. Through it, a specialized complete advertising service is available. To me the realization of the hope of my immediate predecessor. Past President General Ralph M. Smith, our staunch New England friend and respected leaders for a national advertising program to be conducted by your League in the interests of our entire business is an essential. One must be realistic and recognize that there exist sincere differences of opinion on the method of accomplishing such a program. However, there should be a continued effort to resolve all important variances in thinking on this subject in order that such a vital objective may come to fruition.

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